Lots of people ask what’s the benefit of an online financial report. I guess we’ve already given plenty of advice in this blog why it is important. But the best online report needs its attention. Therefore you have to promote it the accurate way.
I know a lot of really good online reports; but often they are hidden in the third or fourth level of a company’s website navigation. Even on the day of publication. At least some of them attract some interest on its most important day by inserting a short link on one of the top levels.
Today I like to draw your attention to the Deutsche Bank. On the day of publication a really big banner/teaser welcomes the user on the starting page and guides the user directly to the online version of the printed report. That’s the way it is done.
Hurry up, the teaser won’t stay long there (usually 2 to 4 days). If you did not catch it, we will soon put screenshots of the last annual report and interim report on our site.
(jt)
